watchmakers hope to make chinese market tick
Last Updated : GMT 09:03:51
Almaghrib Today, almaghrib today
Almaghrib Today, almaghrib today
Last Updated : GMT 09:03:51
Almaghrib Today, almaghrib today

Following China's economic recovery

Watchmakers hope to make Chinese market tick

Almaghrib Today, almaghrib today

Almaghrib Today, almaghrib today Watchmakers hope to make Chinese market tick

Watchmakers hope to make Chinese market tick
Beijing - Al Maghrib Today

Watchmakers at the industry's major fair in Geneva this week said they are bringing themselves up to speed in the digital age following China's economic recovery. 

Through online stores, social networks, and brand new boutiques in China's central cities, manufacturers at the international luxury watchmakers show SIHH are hoping to reach up-and-coming affluent shoppers now that financial signals are positive again in Asia.

"China was the good surprise of the past year with a sharp increase in our exports," Swiss Watch Industry Federation President Jean-Daniel Pasche told AFP, adding the market still presents a "strong potential for growth".

While statistics for the whole of 2017 are yet to be published, Swiss watch exports to China have returned to double-digit growth, rising by 19.6 percent between January and the end of November.

Watch sales grew spectacularly with the expansion of the Chinese economy until Beijing banned extravagant gifts in an anti-corruption drive at the end of 2013.

"There was a big dip," said Pablo Mauron, a partner at Shanghai-based digital communications company DLG. "But the signals are once again very positive."

"For a long time, the Chinese loved to buy their watches in Europe, in the shops on the Rue du Rhone in Geneva or in Paris. They liked to come back from their travels with an experience to tell," he added.

But watch enthusiasts are now more inclined to buy directly in China -- both because of a reduction in taxes on foreign purchases and a greater hesitation to travel following the wave of attacks in Europe.

- Online shopping -

Among the developments, Chinese consumers are now much quicker to make purchases online, notably through China's main social network WeChat.

"Many brands have positioned themselves on this platform to reach a new clientele," said Mauron, citing German manufacturer Montblanc, which led a social media campaign to launch its interactive watch in China. 

Swiss brand H. Moser plans to unveil at the Geneva fair a partnership with JD.com, the Chinese online trading giant.

"A small factory like ours doesn't necessarily have the means to launch a big advertising campaign throughout China," its chief Edward Meylan told AFP, emphasising the effectiveness of online trade to gain a foothold in the market.

The brand, however, also plans to open its first high-street store in China because it believes buyers still want to see expensive products in the flesh before buying.

French company Hermes also plans to open an online store in China later this year, said one of its directors Guillaume de Seynes in an interview at SIHH.

He said Hermes will also open two new shops in the centre of the country where a wealthy class is emerging, to strengthen its network beyond China's megacities.

The Paris-based brand intends to set up in Changsha, in Hunan province, where Mao was born, and in Xi'an, a province of Shaanxi, known for its terracotta army.

"It remains a market on which we have a lot of hope," said Guillaume de Seynes.

Source: AFP

almaghribtoday
almaghribtoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

watchmakers hope to make chinese market tick watchmakers hope to make chinese market tick

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

watchmakers hope to make chinese market tick watchmakers hope to make chinese market tick

 



Almaghrib Today, almaghrib today Skincare PR Performance Full Year 2017

GMT 09:22 2018 Monday ,22 January

Skincare PR Performance Full Year 2017
Almaghrib Today, almaghrib today New hunt for flight MH370 gets under way

GMT 11:03 2018 Wednesday ,24 January

New hunt for flight MH370 gets under way
Almaghrib Today, almaghrib today Modern colorful bedroom renovation

GMT 10:57 2017 Thursday ,21 December

Modern colorful bedroom renovation
Almaghrib Today, almaghrib today Puigdemont candidate for Catalan president

GMT 13:56 2018 Tuesday ,23 January

Puigdemont candidate for Catalan president
Almaghrib Today, almaghrib today Turkey detains dozens more

GMT 10:47 2018 Wednesday ,24 January

Turkey detains dozens more
Almaghrib Today, almaghrib today The Rake announces editorial updates

GMT 10:46 2018 Tuesday ,16 January

The Rake announces editorial updates
Almaghrib Today, almaghrib today Europe brings on charm and blue skies

GMT 11:51 2018 Tuesday ,23 January

Europe brings on charm and blue skies
Almaghrib Today, almaghrib today For the Variety of Interior Design Styles

GMT 10:46 2017 Tuesday ,19 December

For the Variety of Interior Design Styles
Almaghrib Today, almaghrib today US Christian tourists see deep meaning

GMT 13:44 2018 Monday ,22 January

US Christian tourists see deep meaning
Almaghrib Today, almaghrib today Amazon to open first cashierless shop

GMT 10:03 2018 Tuesday ,23 January

Amazon to open first cashierless shop

GMT 07:13 2012 Sunday ,15 January

Chinese pandas leave for France

GMT 20:38 2015 Wednesday ,02 September

Tropical forests in trouble in southeast Asia, west Africa

GMT 21:07 2017 Tuesday ,29 August

Keeping cool in combat: in Iraq the iceman cometh

GMT 19:12 2014 Wednesday ,12 November

Matavesi returns for Fiji against Wales

GMT 08:49 2014 Monday ,22 December

Sheikh Zayed International Peace Conference begins

GMT 12:21 2017 Tuesday ,19 December

Farah shock winner of BBC sports award

GMT 21:58 2017 Thursday ,30 November

February20th-March20th

GMT 00:02 2011 Thursday ,22 September

Syria\'s basketball team loses to the Philippines 52 / 75

GMT 20:45 2017 Wednesday ,26 July

Facebook profit jumps as user ranks grow

GMT 16:50 2012 Friday ,28 September

Iraqi forces hunt dozens of escaped \'Qaeda\' inmates

GMT 05:03 2013 Thursday ,13 June

The semiotics of the Taksim Square protests

GMT 18:01 2012 Thursday ,23 August

Modern collection of white furniture

GMT 18:01 2017 Thursday ,20 July

Halep, Raonic, Dimitrov take Washington wildcards

GMT 14:41 2012 Sunday ,13 May

Nights out are a teeny problem

GMT 20:19 2012 Friday ,03 February

Education Q&A: Business analysis
Almaghrib Today, almaghrib today
 
 Almaghrib Today Facebook,almaghrib today facebook  Almaghrib Today Twitter,almaghrib today twitter Almaghrib Today Rss,almaghrib today rss  Almaghrib Today Youtube,almaghrib today youtube  Almaghrib Today Youtube,almaghrib today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

.almaghribtoday .almaghribtoday .almaghribtoday .almaghribtoday
almaghribtoday almaghribtoday almaghribtoday
almaghribtoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
almaghribtoday, Almaghribtoday, Almaghribtoday