ICONS Coffee Couture, a fashion and lifestyle coffee shop chain offering options for desserts, is set to open 15 branches in Saudi Arabia alongside its regional partners, Eram International.
ICONS would introduce its novel concept of coffeehouses to Saudi Arabia with its initial outlets opening in Dammam and Alkhobar in 2017, and Riyadh, Al-Ahsa and Jubail in 2018.
With 450-square meter inside area and 150-square meter terrace seating in Riviera Mall, the first ICONS branch in Saudi Arabia will also be the world’s largest. Blending fashion and food, ICONS Coffee Couture introduces the region to a healthier alternative, offering its own ice-cream bar and the priciest coffee.
With a menu innovated by former model and owner, Elena Weber, with German executive chef, Lara Allegra Lange, ICONS offers a different coffee-house experience.
With nine branches in the UAE and master franchise partners in Qatar and Bahrain, ICONS will now bring its assortment of 100 percent naturally sweetened ice creams, desserts and organic coffees that are ideal for those opting for a better lifestyle choice without a compromise on taste. Each drink and dish has been handcrafted to provide a fix to any sweet cravings without the sugar or calories.
Eram International was established in 2016 in Dammam. Its aim is to deliver the best of what potential global companies offer by attracting expertise and establishing partnerships that enhance returns of investments and make a difference in the fields of entertainment and hospitality.

Source: Arab News