Saudi Ambassador in Germany Awwad S. Al-Awwad recently visited the headquarters of V-LINE, which showcased the success story of the German SMEs in the context of Saudi business.
Upon his visit, V-LINE founder and CEO Detlef Daues hosted the envoy. 
Empowered by its current activities, V-LINE plans to expand its operations in Saudi Arabia as a commitment to the strategic objectives of Vision 2030.
V-LINE presented its skills and experiences that could contribute to realizing the Kingdom’s ambitions in further reinforcing its role as the regional leader.
The ambassador’s visit was utilized by V-LINE as an opportunity to introduce its long history in the Kingdom and active work for country-specific market development. 
Joined by V-LINE’s executives, Daues discussed ongoing efforts to identify potential areas for improvement and establish experience-based benchmarks with the aim of streamlining processes along the end-to-end procurement supply chain.
The ambassador was given an overview of V-LINE’s full portfolio of competencies and current activities presented by the management team. 
He was also provided with information about the ongoing continuous improvement workshops with TASNEE, which is an example of cooperation between V-LINE and major industrial customers in Saudi Arabia. 
Keeping Vision 2030 in focus, several joint initiatives are being put into action and the synergies further strengthened. 
Al-Awwad also engaged with V-LINE’s management team on the Kingdom’s new business development opportunities and showed support for its further growth and sustainability. 
With its track record of achievements, and current and upcoming investments in the Kingdom, V-LINE considers it essential to maintain a proactive interaction with important stakeholders such as ministries, industrial customers, and trade bodies to find solutions on current business priorities that are part of the National Transformation Program.
Subsequent to the visit to V-LINE’s headquarters, the ambassador accompanied by Daues, attended a lunch meeting organized by Hannover Messe with a select business community from the region of Lower Saxony. 
The meeting was meant to open discussion channels on potential opportunities for local companies in the Kingdom.
V-LINE Europe GmbH, founded in 1979, and headquartered in Sehnde, Germany, offers end-to-end procurement solutions to a wide variety of customers in more than 20 countries. 
V-LINE has its presence all around the world with affiliates and customer service centers, in addition to sourcing and procurement offices in Saudi Arabia, the United States, Qatar, Mexico, Brazil, China, Japan and South Korea. 

Source: Arab News