Value fashion brand Twenty4 launched 10 new stores across the Kingdom in February, taking its total number of stores to 42 in the country.
This was the first time that a launch of such magnitude took place for Twenty4. The event also coincided with the new Spring-17 collection launch across all Twenty4 outlets. Special offers and rewards coupled with the new spring collection proved irresistible for customers.
This feat is not at all surprising to those who have closely followed the value fashion retailer over the years. Twenty4 has always believed in setting precedents in the industry. Time and again, it has proved its substance by bringing quality seasonal clothing at an affordable price tag.
Twenty4’s commitment to its customers is endorsed by its fast growing loyalty program — Twenty4 Rewards. The one-million-plus ever increasing base of customers is not only a testimony to the efforts of the brand to ensure customer delight, but also a reflection of its firm belief in the culture of happiness.
Committed to Saudization and empowerment of Saudi women, the brand has launched the ALMAS program which is exclusively for enabling Saudi women to take on advanced responsibilities in the field of fashion retail. The program exhibits the brand’s alignment to the Saudi Vision 2030 as well as the exceptional value system it beholds.
Mohammed Asif, brand head, Twenty4 KSA, said: “By opening new locations, we not only make our fashionable products available, but also get an opportunity to positively affect the lives of a wider audience of people in the Kingdom.”
Twenty4 plans on expanding to 100-plus stores in the Kingdom in the coming three years.

Source: Arab News