The Riyali Financial Literacy Program, developed by SEDCO Holding Group, endeavors to continuously achieve a high standard of success in financial literacy and enrich the students’ financial literacy skills.
Since its launch in 2012, the program aspires to raise the society’s awareness about financial issues and change their resolve toward it in order to develop the society economically and socially.
SEDCO Holding Group’s VP Marketing & CSR Amr Banaja stated: “The program seeks to improve the happiness, the quality of life and health of its beneficiaries. In hopes of insuring the success of the program and achieving its objectives, we have identified through comparative surveys the extent of change in behavior and skills related to financial awareness.”
He added: “From the results of the program, we can conclude that it reflects positively in changing students’ perspective and attitude. Studies have shown that the effectiveness and the impact on attitude and behavior could reach 72 percent.
The study was based on the skills and attitudes pertaining to saving, budgeting, borrowing and investment. It was shown that the program’s graduates have 32 percent better understanding and awareness in their spending than those who did not undergo the training.”
He said: “As for their attitude and their behavior, the program’s graduates had 53 percent better budgeting and financial planning skills. The scientific evidence of the research proves that the program can have a strong impact on understanding and awareness. It can reach up to 72 percent in terms of attitude toward investment and 50 percent toward saving.”
The Riyali Financial Literacy Program has so far been implemented in 22 cities, with over 100,000 beneficiaries and 1,150 ambassadors who contributed to the training sessions.
The results and findings of the nurtured skills by Riyali showed great progress. The study covered 60 percent girls and 40 percent boys.

Source: Arab News