OTKUTYR, a Saudi Fashion House, held recently in its headquarters in Jeddah, a one-of-a- kind interactive event, to showcase its editorial photo-shoot sets and a live shoot for its upcoming collection.
The end-of-year event comes after the great success OTKUTYR achieved during its participation in both London and Paris fashion weeks earlier this year. Fine Jewelry Company (FJC), a world-renowned Ceylon Sapphire supplier, introduced its new lineup for the first time in the Middle East at the event.
The event was sponsored by Careem, a chauffeur service offering convenience, reliability and comfort.
Rania Tabbsh, an international makeup artist and owner of Rania Saloon, provided beauty services for the event’s models.
Kingdom Tree, a supplier of specialized quality products, introduced a product to the Saudi market as did Oil Barrel, a Saudi London-based brand known for its recycled environmentally friendly furniture. Blink, the first Saudi eyelash brand, showcased its luxurious mink lashes. Customized moving images for sets were provided by Node videography and Schon featured Arab Debeauviors photography.
Pastry Chef Sara Nader created a special menu for the event inspired by the different collections on display. Dynamix Solutions, a marketing communication solutions company managed the event planning.
The award-winning quality of the exhibits won the trust and admiration of some of the biggest names in the jewelry world such as Mouawad, Mont Blanc, and Tiffany’s.
The event was set with a touch of a bold modern European style and local designs mixed with local music by Fulana, and Belle, a female artist and musician, making the occasion a memorable one.
OTKUTYR Fashion House was founded in 2011 and serves as a launch pad for local designers showcasing the best of contemporary Saudi fashion on a global scale. OTKUTYR has a history of working with diversified designers while nurturing their distinct work, presenting the highest quality fashion while keeping in tune with its spirit of creativity and innovation.

Source: Arab News