Changes to the sales structure of the Lufthansa Group have resulted in the reshaping of the current sales areas and senior sales positions being appointed, starting on Jan. 1, 2017.
Heike Birlenbach, who is the vice president for Sales Europe since 2014, has been appointed vice president for Sales EMEA. In this position Birlenbach will not only be responsible for all sales and commercial activities in Europe but also in the Middle East and Africa. With this extended responsibility she will lead the newly merged sales area, EMEA, which, as of 2017 will combine the two former sales areas — Europe and Africa/Middle East.
The restructuring of the sales areas aims to improve the focus on customer care approach, as well as achieve greater internal efficiencies.
The new sales region will also further align to the geographic structures of many corporate customers, who also cluster their markets in an EMEA set-up. This new sales area will be one of four global sales areas which do not include the home markets of the Lufthansa Group Airlines in Germany, Austria and Switzerland. The EMEA incorporates 74 sales markets, stretching from Norway to South Africa, and Morocco to Kazakhstan, all of which will be managed by Heike Birlenbach from the Frankfurt head office. Her sales region integrates the Lufthansa Group Airlines Austrian, Lufthansa, and SWISS, and will represent Brussels Airlines and support sales activities of Eurowings in several markets.

Source: Arab News