The apps stand apart for their focus on individual hotels under the group as opposed to conventional industry practices, and assure end-to-end digital connectivity with the hotel for guests over their mobile phone.
The introduction of the new apps is in line with the new digital strategy of Emaar to drive enhanced customer experiences.
The apps are part of a series of other digital initiatives being implemented by Emaar. They draw on the potential offered by the increased Internet and smartphone penetration in the region. It is also aligned with the aspirations of the region’s 200 million youth population, who form the new generation of travelers and entrepreneurs.
Emaar selected Go Find It Technologies SA as its partner in developing the apps. Marking the first phase of the digital transformation across the group, the apps are being developed for Address Hotels + Resorts, Vida Hotels and Resorts, Rove Hotels, Palace Downtown and Manzil Downtown, taking into consideration the unique guest profiles and preferences of the hotel brands and individual hotels.
Emaar CEO Olivier Harnisch said: “This is truly historic as we pioneer a new digital trend for the hospitality sector.
Now our guests have all the connectivity and convenience they need for a memorable experience at our hotels right at their fingertips.”
He added: “The five apps are industry-defining, as they take into consideration the unique customer requirements of our three hotel brands.
They will enable our guests to access a host of services on their mobile phones, while also providing us with real time data that will help us deliver value-added services to meet and exceed their expectations.”
The five apps are integrated with the hotels’ reservation systems, offer guests access to city guides, are social media friendly and push relevant information such as an invitation to join the U By Emaar loyalty program, special offers, relevant event information and much more.

Source: Arab News