Dubai Gold and Jewellery Group (DGJG) announced their mega jewelry promotion for the 22nd edition of Dubai Shopping Festival, which will run from Dec. 26 to Jan. 28, 2017 under the slogan “Shop. Win. Celebrate.” Unveiling the promotion at Conrad Dubai Hotel, Tawhid Abdullah, DGJG chairman, said that in this edition of DSF, gold buyers stand a chance to win up to 34 kilos of gold in 34 days.
Outlining the promotion mechanism, Abdullah said that every day, three lucky shoppers will be rewarded at the daily draw that will be held at 8 p.m. at Deira Gold Souk. The first prize winner will receive 1/2 kg gold, the second and third lucky winners will take home 1/4 kg gold each. In all, there will be 100 lucky winners over the 34 days of DSF celebrations receiving gold prizes worth around AED 5 million.
Customers who purchase gold jewelry worth AED 500 will be entitled to one raffle coupon and customers who purchase diamond jewelry, pearl or watches worth AED 500 get two raffle coupons to take part in the daily raffle draws. Raffle coupons will be provided by all the participating jewelry outlets, kiosks and all terminals of Dubai Duty Free during Dubai Shopping Festival.
Abdalla Hassan Al Ameeri, director for Raffles and Promotions, Dubai Festivals and Retail Establishment (DFRE), said: “For more than two decades, the Dubai Shopping Festival has been providing rewarding shopping experiences that have helped in changing the lives of thousands of residents and visitors. This would not have been possible without the support of private sector partners like the Dubai Gold and Jewellery Group.”
Chandu Siroya, DGJG vice chairman, said that the success of the previous editions of the group’s DSF promotion campaigns have been instrumental with more retailers coming forward to associate with this year’s promotion as well.

Source: Arab News