Riyadh - Arab Today
With its attractive outer case, creative touch, active ingredients and seasonally-inspired colors, Divage, as a trademark, is claimed to have piled up a great reputation and quick success.
Bugshan Trading Co. has introduced Divage, a new cosmetics band from Milan, at media events in Riyadh and Jeddah, attended by Bugshan Trading’s CEO Ali Bughsan and GM Mohammad Yahya Safadi.
By debuting Divage cosmetics as one of Milan's fastest growing brands in the industry, the Saudi consumer is now offered the latest range of cosmetics.
Bugshan Trading CEO Hani Bughsan said: "Bughsan Trading has been providing Saudi consumers with the most salient trademarks to deepen renovation and distinction and meet various tastes. Founded in 2007, Divage has been creating novel packaging and attractive colors that appeal to the young clientele especially, as well as those preferring vivid colors that afford consumer creative attitude and lifestyle anytime and anywhere."
Italy-based Divage Marketing Director Giovanna Sartori said: "Divage always engages top-rated outfits and cosmetics manufacturers who received global recognition for creativity and quality to retain unrivaled level of excellence. With the Divage Touch, the result would be a great deal for Divage’s clientele. In short, Divage fulfills the needs of modern women searching for excellence regardless of their tastes and styles.”
As consumer's taste changes, Divage accommodates this change, as well as modern life prerequisites by renovating designs suitable for different occasions and employing state-of-the-art and updated techniques.
With its attractive outer case, creative touch, active ingredients, and seasonally-inspired colors, Divage, as a trademark, is claimed to have piled up a great reputation and quick success.
Currently, Divage is expanding fast in continental Europe and has already become one of Russia's most popular and pioneering cosmetics brands that sells above three million units across 1,500 points of sale.
Source: Arab News