In line with all the efforts to protect the environment in the United Arab Emirates in general and in Dubai in specific and with the vision of His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice- President and Prime Minister of the UAE and Ruler of Dubai, the Department of Tourism and Commercial Marketing launches “Dubai Green Festival” activities in April 2013 for seven exciting days in various locations across Dubai. DTCM has initiated this festival as a commitment to the UAE Vision 2021, to lead the foundations of a green sustainable economy that consolidates Dubai’s position, and the UAE’s, regionally and internationally in the field of preservation of the environment. Commenting on the event, Mr. Khalid A. bin Sulayem, Director General, said:” we are proud to launch Dubai Green Festival which is the first of its kind that targets all segments of society to increase awareness of sustainable solutions in order to preserve the environment. It is also the ideal platform to include corporations, governmental institutions as well as tourism, commercial, educational, and social organizations to share their experiences and to adopt new practices that are more advanced and has more effective realistic results on the ground. “This festival will gather expertise and corporations to join forces to enhance sustainable practices, methods and solutions that everyone, individuals or corporations can adapt to enhance the sustainable economy and preserve the environment. At the festival, individuals will have a chance to share their ideas and to promote their aspirations of the future of the environment in Dubai. It will be the ideal stage for public participation in environmental awareness where individuals will feel responsible for the environment and will learn how to practice social responsibility on daily level.” he added. “By the end of this festival DTCM aspires to achieve its goal to raise awareness of environmental sustainability practices. This festival is expected to gather big audience on both individual and commercial levels as well as draw regional and global attention. We invite everyone to be a part of this initiative that it is going to be one of the biggest most valuable events of the year and many years to come,” he concluded. This fun, interactive event is the first time DTCM uniting corporate employees, governmental institutions as well as tourism, commercial, educational, and social organizations for a unique look into the green festival. The festival will feature environmental activities targeting all segments of society. It will include workshops, presentations and environmental competitions. Exhibition to showcase environmental friendly products and to exchange experiences and best practices related to preservation of the environment, workshops to enhance environmental knowledge, exhibition on eco-friendly transportation and more.