Singer Rita Ora New York - Arabstoday British singer-songwriter Rita Ora cements her status as today’s princess of urban glamour at the 2012 MTV Video Music Awards in a Stéphane Rolland Haute Couture white jersey dress with silicone fur that sprouts dramatically at the shoulders. Haute couture is often regarded as a laboratory for experimentation. Though commitment to pure design and sacrosanct respect for the criteria of haute couture are a part of Stéphane Rolland’s conviction, technology does infiltrate his creations on many levels through a passion for exploring innovative methods for ultra-modern embellishment. With Paris’s most savvy craftsmen and visual artists embedding new sophisticated materials into exquisitely hand-made garments, Stéphane Rolland brings a visionary twist to a 150-year old industry without unsettling the haute couture integrity. The outcome of this season’s collaborations includes silicone fur that trembles with every move, heightening the collection’s overall fragility and modernity. Stéphane Rolland is one of eleven official members of the Chambre Syndicale de la Haute Couture. Five years since its launch, the brand’s one-off gowns - all exquisitely constructed with hand-executed techniques at the Avenue George V atelier - have become coveted by queens and stars alike - from HRH Shiekha Mozah of Qatar to Rita Ora.