Designer Donatella Versace Donatella Versace has apparently refused to allow designs from her Versace for H&M line to be modelled by “real women” instead of professional models. According to the New York Daily News , the designer refused to approve some of the women chosen for their photo shoot last week for their story on the new Versace for H&M line. The paper tried to arrange a shoot featuring the collection worn by real up-and-coming New Yorkers.
All the models were recent grads at high-profile jobs, billed as \"New York’s new power players.\" The paper was initially cautioned by H&M that “Donatella will likely not approve shooting the collection on real women.” After the paper sent over photos of the \"real girls\" for approval, they were informed that some didn\'t \"fit [Versace’s] branding.\" The women were understandably disappointed as they are fans of the line and were looking forward to modeling the lower-priced garments.
H&M prides itself on catering to women of all shapes and sizes and Versace herself has claimed to understand H&M\'s market. She recently told CBS News: “I know this customer. I know what they want.”