Eighteen high profile Omani exporters are participating on a two-day Ithraa-led trade delegation to Egypt.

The visit will begin on Tuesday in Cairo with a series of B2B meetings with Egyptian importers, agents and manufacturers in an effort to develop new business opportunities and strengthen existing trade and investment ties in food processing, marble, pharmaceuticals and plastics. 

“The key objective of our visit to Egypt is to introduce our hosts to a range of high quality, Oman-made products. Today, goods made in Oman are sold in 136 countries and enjoy a strong international reputation for quality. In 2016, Omani companies exported $43.6 million of goods to Egypt, up from $42.7 million in 2015. Indeed, the Omani companies participating on this trade mission are looking to explore the exciting opportunities on offer in Egypt,” explained Nasima Al Balushi, Ithraa’s Director General of Export Development.

Egypt continues to maintain its position as the Arab world’s largest consumer market. With an estimated 92 million citizens and one of the world’s fastest growing populations, the demand for food products, in particular, is expected to continue to grow.

Research suggests that by the end of 2017, food sales at Egyptian supermarkets and hypermarkets are expected to have doubled from their 2011 levels.

Salem Al Bortamani of Areej Vegetable Oils and Derivatives and a delegate on the trade mission to Egypt remarked: “We are grateful to Ithraa for organising this important export initiative. It provides us with an opportunity to meet potential buyers, as well as get a better understanding of the consumer trends driving Egypt’s growing food sector. Visits like this are invaluable to Omani businesses looking to penetrate overseas markets".

Source: Timesofoman