Swiss national Debbie Baerschti has been appointed as the CEO of www.mox.ae. The site, founded in 2012, is a subsidiary of international enterprise Mox Telecom AG. Debbie has a wealth of experience of managing large operations and has worked with numerous reputable blue chip companies including American Express, Barclays, Four Seasons and AXA for more than 20 years. She now aims to assist mox.ae with a vigorous expansion plan, executing marketing campaigns and developing market-entry strategies.