Etihad Airways and renowned British designer Julien Macdonald OBE, officially launched a promotional fashion film on the opening night of NYFW: The Shows. Featuring over 17 couture outfits by the celebrated designer, and WME | IMG models, the short inflight film draws parallels between the production of a high-end fashion show and the preparation that goes into ensuring a safe and comfortable flight. 

The film was unveiled last night at a high-profile press event in the Etihad Airways VIP Lounge at NYFW: The Shows with an archive presentation and appearance by Julien Macdonald. 

With participation by members of Etihad Airways’ award-winning cabin crew, the film also features unique integrations with global brands such as IWC Schaffhausen and BMW.