Professional networking site LinkedIn says a new profile page design and simpler editing tools will make it easier for users to connect with each other. The profile page redesign is intended to simplify the user experience and make it more useful daily, Deep Nishar, senior vice president of products and user experience at LinkedIn, said. \"We want to ensure that LinkedIn is working for our members -- even when they\'re not online,\" he told CNET. The company announced the new design Wednesday at its Mountain View, Calif., headquarters. \"We want to put the right business intelligence in front of the right member at the right time,\" LinkedIn Chief Executive Officer Jeff Weiner said. The profile page makeover follows several other changes this year including a new home page and a redesign of its news page. LinkedIn membership has grown from 32 million to 175 million users since 2009, Nishar said.