Online TV services provider Istikana.com is planning to double the content it offers this year amid strong demand for online video in the Arab world, The National has reported. The portal, which was launched in March, said it currently has 4,000 hours of Arabic-language programming either online or ready for use. Istikana has deals with around 25 content suppliers, including Jordan's Arab Telemedia Group. "Content is a large part of winning in this game. We're looking this year to sign a couple more strategic deals," said Samer Abdin, a co-founder of Istikana.