The 3rd Arab Social Media Forum (ASMF) started its sessions in Amman on Saturday with the aim of discussing the importance of social media vehicles and their direct effect on various aspects of life nowadays.. The 3rd ASMF which was inaugurated by Information Minister Samih Maaytah will also tackle the impact of social media on communications & marketing, business development for SMEs, and NGOs in addition to individual applications by community members Facebook, Twitter, YouTube, Forums & Blogs will be the main highlights of discussions to be covered in addition to appropriate approaches to dealing with social media in addition to building a successful social media strategy for public relations.. The 3rd Arab Social Media Forum is supported by Ministry of ICT in Jordan & sponsored by: Yahoo! Maktoob and a number of local and foreign companies. A number of key international, regional & local figures and specialists in social media are participating in the event. The 1st & 2nd events of the forum were held in Jordan & Saudi Arabia 2010 & 2011 and concluded with great success.