Hospitality major Hotel Leelaventure will be launching a new brand, Essence by The Leela, an entry-level five-star hotel, a company official said. “We will soon launch a new brand Essence by The Leela. The brand will be for entry-level five-star hotels. We are looking at tier-two towns. Hotels under the new brand will have 100 or more rooms,” Vivek Nair, vice chairman and managing director, said here on Saturday on the sidelines of the annual general meeting of South India Hotels & Restaurants Association. He said the group is looking at six to eight under the new brand. Most of the hotels will be on management contract model hotels. From gulftoday