Lipsy London has announced American 90210 actress Jessica Lowndes as the face of its brand new fragrance, Lipsy London Glam. The fragrance will be premiered worldwide throughout international Lipsy stores  this September. Lipsy London Glam will be the first ever celebrity collaboration campaign for the fragrance. The 90210 actress will be involved in an exclusive photo shoot for the fragrance campaign and will be promoting Lipsy London Glam in the run up to the launch. Lipsy London Glam has evolved from the previous fragrance Lipsy London Love, with its updated heart shaped black-jewelled bottle and metallic box.  The scent itself combines fruity honey and sweet top notes, the heart contains orchid, jasmine and peony, while amarylis and black incense are at the base.