Gucci has announce the opening of the label\'s first men’s flagship in Europe in Milan. Boasting a design concept by Creative Director Frida Giannini, the Gucci men’s store spans more than 500 square meters across three floors and features a dedicated area for the Made to Measure program. The flagship features a full range of menswear including ready-to-wear, shoes, luggage and lifestyle accessories, small leather goods, sunglasses, watches, jewellery and fragrances at the ground floor. Additionally, the new store will be the first to offer the capsule collection designed by Creative Director Frida Giannini and Lapo Elkann, titled Lapo’s Wardrobe.