CMJ Media, a UK-based specialist PR, marketing and publishing company for the jewellery and watch industry, has recently won accounts for London jewellery manufacturer Allied Gold (effective immediately) and new European fashion jewellery brand Endless Jewelry (effective from January 2014). Endless Jewelry (pictured above) is a European fashion jewellery brand that has just launched in the UK. Focusing on silver and gold charms on soft coloured leather bracelets, the brand has 700 accounts in Germany and is represented in top independent retailers and major jewellery multiples, and is now looking for retail partners to bring the brand into the UK and Ireland. The company is investing in major advertising campaigns and promotion along with PR and marketing activities with CMJ Media to build the brand within the UK. Allied Gold is soon to house a division of the London Assay office within its factory, offering an in-house hallmarking service. It is the first company in the 700 year history of the London Assay Office to be given this status. Allied Gold is a specialist distributor of Argentium, a low-maintenance silver alloy and a UK distributer of diamond simulant Moissanite jewellery. The company has appointed CMJ Media as part of its growth and brand development strategies for developing its business in 2014, a year that marks its 30th anniversary. “We will be announcing several major launches at The Jewellery Show Birmingham in February, where we will be exhibiting. CMJ Media will be working closely with us to promote our new products and brands to the industry and to the end consumer,” said Jerry Abraham, managing director and founder of Allied Gold.