Sears Kuwait announced the official opening of its second retail store in Salmiya’s The Boulevard Mall. Celebrated in the most fashionable way possible, Sears’s recent inauguration hosted an exclusive fashion show for members of the local press to showcase the season’s hottest trends in their new Autumn/Winter 2017 collection.

Guided by renowned international fashion weeks and runway shows, Sear’s seasonal fashion show adapted global trends, patterns and styles to showcase the new Autumn/ Winter 2017 collection. The fashion show was inspired by two primary season colors: red, for its natural eye-catching glow and navy blue, for its resemblance to the versatility of the color black. Fringed pieces are also marking a fashion come-back, adding a beautiful motion to any piece and accessory.

Hassan Al Hasawi, CEO of Al Hasawi Group, commented on the launch of the second Sears store opening, saying, “Sears Kuwait is growing at an unprecedented rate and we are proud to be increasingly recognized as one of the best retail stores for consumers that love well-known global brands, and are able to buy them at affordable prices. We are proud to open our second store in Kuwait’s Boulevard Mall, a new and trendy spot located right in the heart of Salmiya. We take great pride in continuing to serve our loyal customers to the best of our capabilities and we are ready to welcome our esteemed customers in our new location.”

Customers can now visit Sears at The Boulevard Mall, to get a glimpse of the new Autumn/Winter 2017 collection. Esteemed customers can also keep up with the brand’s latest news and updates by following @SearsKuwait on Instagram and /SearsKuwait on Facebook.