Beauty brand Estée Lauder announced it has signed film star and new mom Eva Mendes to represent its New Dimension transformative skincare collection.
Mendes will appear in digital, TV and print advertising campaigns starting this fall.

"I'm thrilled to welcome Eva to the Estée Lauder family to represent New Dimension skincare," Jane Hertzmark Hudis, Estée Lauder's global brand president, said in a statement Friday. "As an actress, businesswoman and now a mother, Eva understands the power of transformation that is at the heart of our new approach to beauty. Eva's warmth and approachability will help us share this incredible story with women around the world."

"Since my teenage years, I have always admired Estée Lauder, the woman and the brand," added the 41-year-old actress. "I'm excited to represent New Dimension skincare because I can relate personally to what it stands for -- the power we have as women to take control and transform our own beauty."

Mendes and her partner Ryan Gosling welcomed their first child, a daughter, last year. The actress is known for her roles in Lost River, The Place Beyond the Pines, We Own the Night, Training Day, 2 Fast 2 Furious, Hitch and The Other Guys.
Source: UPI