Hyundai IONIQ reigns supreme

The Hyundai IONIQ has won the “Supreme Award” in the eighth edition of the Women’s World Car of the Year awards.  All three models — the IONIQ Electric, Hybrid and Plug-in —were treated as one car for voting purposes. To identify the supreme winner, the Women’s World Car of the Year jury first voted for the winning models in six different categories: family car, budget car, green car, SUV/Crossover, luxury car and performance car. The IONIQ came out on top in the Green car category and was then chosen as the supreme winner. “Since entering the market last year, more than 23,000 customers in Europe have chosen the IONIQ range,” said Andreas-Christoph      Hofmann, vice-president of marketing and product at Hyundai Motor Europe. “The Women’s World Car of the Year award once again proves that the world’s first car offering hybrid, plug-in hybrid and all-electric powertrains in a single body type is a real champion.”
With track-honed design, chassis and suspension elements, the Cadillac V-Series of vehicles are dual-purpose luxury performers with true track capability. Represented by the 2018 ATS-V and CTS-V models at the Dubai International Motor Show 2017 (Nov. 14-15), the Cadillac V-Series is inspired by top-of-the-line, race-ready vehicles, tailor-made to bring agile performance to everyday driving. More than 10 years since the first-generation V-series was produced, the 2018 ATS-V and CTS-V models incorporate high-performance elements with components from top automotive suppliers and segment-leading company-exclusive technology.
GMC harnessed the power and style of its iconic Desert Fox nameplate at this year’s Dubai International Motor Show, showcasing a Middle East Concept Truck alongside an original example of this classic special edition. Demonstrating how the premium brand’s reputation for delivering power and style is reflected in its current line-up, GMC also showcased the all-new 2018 Terrain and a refreshed 2018 Yukon Denali on the brand’s stand at the Dubai show. The Desert Fox Middle East Concept Truck unveiled at the show was created exclusively for the Middle East region, where GMC’s trucks are respected for their ability to work hard and desired for their premium quality. Based on the 2018 Sierra 1500, this concept truck echoes the look and feel of the original while bringing it up to date.
German-based automotive brand Borgward has officially entered the GCC car market with the rollout of the Middle East versions of its premier BX5 and BX7 SUV models at the recent Dubai International Motor Show. Known for their advanced technology, high performance and characteristic Borgward design, the flagship models’ distinct features attracted some attention at the venue. Borgward’s entry to the GCC comes amid robust customer demand for compact and mid-size SUVs in the region, where sales of these vehicles have represented more than 30 percent of total annual new car sales. The successful introduction of the two SUVs embodies the German company’s commitment to delivering superior comfort and dynamic performance at a cost-effective price.