Escada Spring/Summer 2013 campaign Luxury brand Escada will launch a modern and feminine limited-edition scarf on the occasion of Fashion's Night Out 2013. From September 17, fashionistas in cities around the world will be able to
purchase this special edition scarf, in peach-rose silk with a dark violet pattern of horses, the emblem of the Escada brand.
The scarf contains a discreet homage to the 35th anniversary of the Escada house: a stylised grey signature in one corner of the fabric reads "Escada, since 1978."
The choice of a horse motif is also a nod to the luxury brand's heritage, as the name Escada was borrowed from a winning racehorse that the brand's founder, Margaretha Ley, bet on with her husband on their honeymoon.
The scarf will be available in a number of countries including Japan, China, France, Germany, the Netherlands and Spain. It will sell for €99 beginning on the day of Fashion's Night Out and until sold out.
Since its founding in 2009 by Anna Wintour, editor-in-chief at American Vogue, Fashion's Night Out has become a highlight of the annual fashion calendar. The event gives fashion fans the chance to participate in exclusive events, meet stylists and designers and - of course - shop at stores that are open exceptionally for the occasion. This year, however, while the event will take place in many international locations, there will be no 2013 edition in the US.
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