Calvin Klein Underwear to unveil Push Positive campaign

Calvin Klein fall 2012 Calvin Klein Underwear will launch its autumn/winter 2012 global advertising campaign on YouTube in the first week of September. The digitally focused campaign, featuring model Lara Stone, was photographed by Steven Klein in New York City to support the new Calvin Klein Push Positive collection of bras. The collection features superior-fit bras with a unique butterfly shape created with soft-wire technology.
Bra cup sizes will be 32A to 36D. Suggested retail will be $48. The black and white shots showcase Lara's ample cleavage with her hands on her hips in one pose and reclining on one arm in another.
The 28-year-old Dutch model has been the face of the brand since 2010.