Chanel unveiled a sneak peek Monday of a splashy music video featuring US pop star Pharrell Williams and British supermodel Cara Delevingne that retraces the birth of the fashion house's iconic jacket.
A sample of the clip has Williams in the role of Austrian Emperor Franz Joseph waltzing in a dark and dreamy ballroom with wife Sisi, played by Delevingne, who's gone brunette for the occasion.
The full eight-minute video, directed by designer Karl Lagerfeld, is to premiere at Chanel's December 2 fashion show in Austria.
In the clip, titled "Reincarnation", the musician behind the global hit "Happy" sings his new song "CC The World" with the model, according to Chanel.
It's a video drawn from the moment that inspired fashion house founder Gabrielle "Coco" Chanel to create her iconic jacket.
In that episode Chanel was staying at a hotel in the suburbs of Salzburg in 1954 when the outfit of a lift operator there gave her the idea for the piece of fashion history.
"It was the moment to show the origins of the Chanel jacket ... the jacket of a lift operator reincarnated as a timeless piece of women's clothing," said Lagerfeld.
After Mumbai, Edinburgh and Dallas, the fashion house has chosen the 18th century rococo Leopoldskron Palace in Salzburg for this year's "Metiers d'art" event, which showcases the work of skilled artisans.
GMT 16:15 2017 Monday ,13 November
U2 plays London's Trafalgar Square ahead of MTV awardsGMT 18:20 2017 Saturday ,04 November
NYPD gathering evidence for possible Weinstein arrestGMT 15:50 2017 Thursday ,02 November
Beverly Hills police investigating Weinstein, TobackGMT 19:19 2017 Thursday ,26 October
Pixar's 'Coco' celebrates Mexico in times of TrumpGMT 19:15 2017 Thursday ,26 October
Kiwi Waititi brings 'comedy of the mundane' to HollywoodGMT 17:15 2017 Wednesday ,25 October
New York AG investigates Weinstein CompanyGMT 17:10 2017 Wednesday ,25 October
Kid Rock ends speculation of US senate bidGMT 16:53 2017 Saturday ,21 October
Could Weinstein face trial? The mogul's legal woesMaintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©
Send your comments
Your comment as a visitor