mtv brings activism to glitzy awards
Last Updated : GMT 09:03:51
Almaghrib Today, almaghrib today
Almaghrib Today, almaghrib today
Last Updated : GMT 09:03:51
Almaghrib Today, almaghrib today

MTV brings activism to glitzy awards

Almaghrib Today, almaghrib today

Almaghrib Today, almaghrib today MTV brings activism to glitzy awards

Katy Perry
Los Angeles - Al Maghrib Today

The MTV Video Music Awards have earned notoriety for their made-for-television shock moments but in the era of Donald Trump, the gala is set to take on a new political bent.

The awards, which the youth culture network will broadcast worldwide Sunday evening from Los Angeles, for the first time will honor not just videos but activism with a new prize for "Best Fight Against the System."

Reflecting the shifting cultural norms, the VMAs this year have also gone gender-neutral, abolishing separate male and female categories and rechristening its space-themed "Moonman" statuette as the "Moon Person."

Pop superstar Katy Perry, fresh from a racy new album, will serve as host of the awards -- which traditionally have been more closely watched for off-the-wall incidents than for news of the winners.

Perry has been one of the most prominent names in the left-leaning celebrity world to campaign vigorously against Trump's agenda -- and VMA participants hinted there could be moments of advocacy from the stage Sunday.

"The system is messed up right now; a lot of people are unhappy. It feels like a lot of voices aren't being heard in this country," said Terrence J, the former star of the music video countdown on Black Entertainment Television who will be part of the VMA broadcast.

"Instead of just watching the show, we're going to see a moment," he said.

The nominees for "Best Fight Against the System" include John Legend's "Surefire," which depicts anti-immigrant and anti-Muslim sentiment in the United States.

Other contenders include a celebratory tune about immigrants from the blockbuster musical "Hamilton" as well as an anthem against the controversial Dakota Access Pipeline led by Taboo of The Black Eyed Peas.

- 'Despacito' in margins -

Despite the tone, the VMAs have not been without their own controversy.

"Despacito" -- the infectious reggaeton track led by Luis Fonsi -- did not initially receive a single nomination even though the video has quickly become the most watched of all time on YouTube.

The absence was reportedly due to snafus in the submission process for nominations. MTV later included "Despacito" -- its remixed version with Justin Bieber -- in a category of "Song of the Summer," which like other key awards is determined by fans' voting.

Kendrick Lamar, one of the most acclaimed figures in hip-hop, leads the night with eight nominations. His "HUMBLE.," ironically looks at fame as he dresses as the pope and as Jesus in "The Last Summer."

Tied for second at five nominations are Perry for her sci-fi amusement park fantasy video "Chained to the Rhythm" and The Weeknd, the young R&B sensation who will be among the performers Sunday.

- 'Da Ya Think I'm Sexy (in 2017)?' -

Other stars set to take the stage include Lorde, Ed Sheeran, Demi Lovato and Miley Cyrus -- whose appearances were once almost guaranteed to raise eyebrows but who has appeared to tone down her music for her latest album which comes out next month.

Taylor Swift, one of the biggest names in pop music and a sometimes rival to Perry, will use the VMAs to premiere the video for "Look What You Made Me Do," the vengeful dance track that she released Friday as the first track of her upcoming album.

Among classic acts, the VMAs will feature the English crooner Rod Stewart who has promised a new take on his 1978 hit "Da Ya Think I'm Sexy?" with the much younger dance-rock group DNCE.

P!NK, often seen as one of the most substantive stars in mainstream pop, will receive the Video Vanguard Award in recognition of lifetime achievement.

The VMAs nearly every year generate headlines for head-scratching moments such as Lady Gaga wearing a dress of raw meat, Kanye West vowing to run for president and Britney Spears and Madonna making out for the cameras.

Source: AFP

almaghribtoday
almaghribtoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

mtv brings activism to glitzy awards mtv brings activism to glitzy awards

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

mtv brings activism to glitzy awards mtv brings activism to glitzy awards

 



Almaghrib Today, almaghrib today Skincare PR Performance Full Year 2017

GMT 09:22 2018 Monday ,22 January

Skincare PR Performance Full Year 2017
Almaghrib Today, almaghrib today New hunt for flight MH370 gets under way

GMT 11:03 2018 Wednesday ,24 January

New hunt for flight MH370 gets under way
Almaghrib Today, almaghrib today Modern colorful bedroom renovation

GMT 10:57 2017 Thursday ,21 December

Modern colorful bedroom renovation
Almaghrib Today, almaghrib today Puigdemont candidate for Catalan president

GMT 13:56 2018 Tuesday ,23 January

Puigdemont candidate for Catalan president
Almaghrib Today, almaghrib today Turkey detains dozens more

GMT 10:47 2018 Wednesday ,24 January

Turkey detains dozens more
Almaghrib Today, almaghrib today The Rake announces editorial updates

GMT 10:46 2018 Tuesday ,16 January

The Rake announces editorial updates
Almaghrib Today, almaghrib today Europe brings on charm and blue skies

GMT 11:51 2018 Tuesday ,23 January

Europe brings on charm and blue skies
Almaghrib Today, almaghrib today For the Variety of Interior Design Styles

GMT 10:46 2017 Tuesday ,19 December

For the Variety of Interior Design Styles
Almaghrib Today, almaghrib today US Christian tourists see deep meaning

GMT 13:44 2018 Monday ,22 January

US Christian tourists see deep meaning
Almaghrib Today, almaghrib today Amazon to open first cashierless shop

GMT 10:03 2018 Tuesday ,23 January

Amazon to open first cashierless shop

GMT 19:45 2017 Wednesday ,25 January

Israeli Navy Attacks Palestinian Fishermen Off Gaza

GMT 20:31 2017 Wednesday ,19 April

Dozens of casualties reported in Aleppo blast

GMT 13:25 2016 Thursday ,10 November

Drought-hit Zimbabwe farmers look

GMT 05:59 2015 Sunday ,06 September

Apple event expected to focus on iPhones, TV

GMT 10:49 2013 Thursday ,28 March

Egyptian broadcasters angry at government meddling

GMT 23:19 2017 Tuesday ,02 May

Interior Minister receives Atlantic Council CEO

GMT 09:13 2012 Monday ,29 October

Women may add 10 years by quitting smoking

GMT 13:30 2011 Thursday ,28 July

Man United outclass MLS All-Stars 4-0

GMT 21:18 2011 Tuesday ,09 August

Undersea volcano eruption was predicted

GMT 17:18 2015 Friday ,09 January

Cyprus Airways flights terminated after EU ruling

GMT 07:46 2013 Tuesday ,02 July

US diplomat Burns supports stability in Lebanon

GMT 15:21 2015 Friday ,08 May

8-year-old boy smuggled to Spain in suitcase

GMT 18:27 2011 Friday ,09 December

Amanbagh beautifully proportioned modern-day

GMT 14:45 2016 Saturday ,17 December

Iranian soccer league standings

GMT 05:50 2015 Wednesday ,25 March

Spin or seam? India confident of passing Sydney test

GMT 22:32 2015 Wednesday ,21 January

KPC's al-Adsani stresses Gulf region as hydrocarbon hub

GMT 11:41 2014 Saturday ,11 January

Rich world of fish biofluorescence illiuminated
Almaghrib Today, almaghrib today
 
 Almaghrib Today Facebook,almaghrib today facebook  Almaghrib Today Twitter,almaghrib today twitter Almaghrib Today Rss,almaghrib today rss  Almaghrib Today Youtube,almaghrib today youtube  Almaghrib Today Youtube,almaghrib today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

.almaghribtoday .almaghribtoday .almaghribtoday .almaghribtoday
almaghribtoday almaghribtoday almaghribtoday
almaghribtoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
almaghribtoday, Almaghribtoday, Almaghribtoday