By the end of July Vietnam has 31.1 million internet users, up 24 percent, and four million broadband internet subscribers, up 19 percent, year-on-year, according to the Vietnamese General Statistics Office (GSO) on Friday. The country has about 128.1 million telephone subscribers, a year-on-year increase of 4.3 percent, of which there are 15.5 million fixed telephone subscribers, up 0.4 percent, and 112.6 million mobile phone subscribers, up 4.8 percent. A latest report by Nielsen global insights and measurement company said about 41 percent of Vietnamese internet users have accessed the internet from mobile phones, 96 percent have visited a social networking site, and 81 percent use social media as a resource in purchase decisions. Vietnam's population was about 87 million by the end of 2010.
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