google ads take aim at people on the move
Last Updated : GMT 09:03:51
Almaghrib Today, almaghrib today
Almaghrib Today, almaghrib today
Last Updated : GMT 09:03:51
Almaghrib Today, almaghrib today

Google ads take aim at people on the move

Almaghrib Today, almaghrib today

Almaghrib Today, almaghrib today Google ads take aim at people on the move

Google changes set to take place this year
San Francisco - AFP

Google on Tuesday unveiled redesigned ad products aimed at catching eyes on mobile devices and enticing people with nearby offerings at just the right moments.

Changes set to take place later this year include expanding space for text ads and making headlines more prominent.

Early feedback indicates the larger ads draw more "clicks" from "on-the-go mobile consumers" by letting them know more about offerings before tapping into merchants' websites.

Google also introduced local search ads at its free Google Maps service and at Google.com.

Tactics being tested included promoted "pins" appearing in maps to point out locations of coffee shops, gas stations, restaurants or other offerings people may want, Ads and Commerce senior vice president Sridhar Ramaswamy said in a blog post.

"We're experimenting with a variety of ad formats on Maps that make it easier for users to find businesses as they navigate the world around them," Ramaswamy said.

Google remains the money-making engine for parent company Alphabet, with the bulk of that revenue coming from online advertising.

The California-based Internet giant has been working to stay at the forefront of a trend of going online using smartphones or tablets, on which advertising is less lucrative than on desktop computers.

Google tactics have included weaving artificial intelligence into services to better anticipate and cater to people's desires and understanding context of queries to catch people at ideal moments, such as when they are hungry and seeking a lunch spot.

"Every year, there are trillions of searches on Google and over half of those searches happen on mobile," Ramaswamy said.

"To help marketers succeed in this mobile-first world, we have redesigned AdWords -- from the ground-up."

 

almaghribtoday
almaghribtoday

Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

google ads take aim at people on the move google ads take aim at people on the move

 



Name *

E-mail *

Comment Title*

Comment *

: Characters Left

Mandatory *

Terms of use

Publishing Terms: Not to offend the author, or to persons or sanctities or attacking religions or divine self. And stay away from sectarian and racial incitement and insults.

I agree with the Terms of Use

Security Code*

google ads take aim at people on the move google ads take aim at people on the move

 



Almaghrib Today, almaghrib today Skincare PR Performance Full Year 2017

GMT 09:22 2018 Monday ,22 January

Skincare PR Performance Full Year 2017
Almaghrib Today, almaghrib today New hunt for flight MH370 gets under way

GMT 11:03 2018 Wednesday ,24 January

New hunt for flight MH370 gets under way
Almaghrib Today, almaghrib today Modern colorful bedroom renovation

GMT 10:57 2017 Thursday ,21 December

Modern colorful bedroom renovation
Almaghrib Today, almaghrib today Puigdemont candidate for Catalan president

GMT 13:56 2018 Tuesday ,23 January

Puigdemont candidate for Catalan president
Almaghrib Today, almaghrib today Turkey detains dozens more

GMT 10:47 2018 Wednesday ,24 January

Turkey detains dozens more

GMT 12:48 2011 Monday ,04 July

Gilbert favourite for win number 2 on Tour

GMT 08:12 2017 Wednesday ,15 February

UAE, Pakistan can benefit from CPEC, says envoy

GMT 09:07 2016 Friday ,19 August

Gawker.com to shut down next week

GMT 03:39 2012 Saturday ,04 August

Shyamalan, Noxon team up for Syfy pilot

GMT 20:13 2012 Friday ,21 December

We need a new cabinet to solve the crisis

GMT 10:01 2014 Thursday ,31 July

Kirstie Alley's TV Land series canceled

GMT 08:15 2016 Thursday ,29 December

Why Don’t We Conserve Water?

GMT 10:58 2011 Sunday ,17 July

IMF urges Europe to bolster lenders

GMT 18:21 2011 Wednesday ,29 June

Zarkana\': Cirque du Soleil debuts new gamble in NY

GMT 11:24 2013 Wednesday ,24 July

Living room interior decoration ideas

GMT 08:35 2012 Thursday ,24 May

Ancient jewellery found in Israel

GMT 14:32 2011 Friday ,16 September

The Fat Years

GMT 11:32 2015 Tuesday ,06 January

Why are there spots on my apple?
Almaghrib Today, almaghrib today
 
 Almaghrib Today Facebook,almaghrib today facebook  Almaghrib Today Twitter,almaghrib today twitter Almaghrib Today Rss,almaghrib today rss  Almaghrib Today Youtube,almaghrib today youtube  Almaghrib Today Youtube,almaghrib today youtube

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

Maintained and developed by Arabs Today Group SAL.
All rights reserved to Arab Today Media Group 2021 ©

.almaghribtoday .almaghribtoday .almaghribtoday .almaghribtoday
almaghribtoday almaghribtoday almaghribtoday
almaghribtoday
بناية النخيل - رأس النبع _ خلف السفارة الفرنسية _بيروت - لبنان
almaghribtoday, Almaghribtoday, Almaghribtoday