The 7th edition of Qatar Motor Show was concluded Saturday after five days packed with engagement and innovation with more than 27 exhibitors and 15 partners. Qatar Tourism Authority (QTA) organized the event in cooperation with Fira Qatar.
Organizers announced today that Qatar Motor Show will become a biennial event to accommodate the changing landscape of the automotive industry. The 2017 edition reflected the show’s strategy to highlight the technological advancements shaping the industry today. The theme complemented the evolution of the show itself which transformed from its traditional format adopting a new, innovation-filled and experiential face. Visitors were introduced to the latest trends, hybrid cards, concept cars and super cars revealed for the first time in the region since its initial European reveal. Parades, interactive fan zones and competitions complemented the offerings and gave guests a memorable look into the world of the automotive industry.
Driven by Qatar Tourism Authority’s strategy to increase visitors to Qatar by 20% within the next five years, Qatar Motor Show has helped shed a spotlight on the world-class venues, facilities, event management services, and attractions that make Qatar a premium destination for business events.
Director of Exhibitions at Qatar Tourism Authority Ahmed Al Obaidli said "We are proud to come to the end of another successful edition of the Qatar Motor Show." He added that Qatar Tourism Authority will continue to "develop home-grown exhibitions that attract international visitors, and that cultivate home-grown talent capable of hosting large-scale events." For his part, Chief Operating Officer of Entertainment at Elan Group Ahmed Al Mulla that despite the conclusion of this year's edition, its theme "Driving to Innovation" will go on for the next three years. He added that the success of the first year "paved the way for Qatar Motor show to become a platform and a hub for the latest technological advancements and cement its position as the preferred platform for exclusive reveals and launches."
Source: QNA
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