Parisian actress Vanessa Paradis has been named the face of H&M's new sustainable fashion collection, Conscious. The womenswear range, which is made from sustainable materials, such as organic cotton, recycled polyester and Tencel, rolls out in H&M stores worldwide as well as online from the end of March. To coincide with the collection, H&M is inviting the public to donate any unwanted garments from any label to stores in exchange for a H&M voucher.
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