Davidoff Cool Water

The power of cool success story A landmark in men’s fragrance the now legendary and iconic Davidoff Cool Water became an instant success on its release in 1988 thanks to its groundbreaking freshness. Several million bottles per year are sold from some 25,000 retail outlets in 120 countries worldwide. More than 20 years after its launch Cool Water remains in the top five best-selling men’s fragrances worldwide with 14 bottles sold every single minute. The alchemy of a man and the ocean The new face of Davidoff Cool Water is Paul Walker, actor, marine biologist, surfer and natural successor to emblematic masculine icons. 'The Fast Five' star's lifelong involvement in ocean protection adds a perceptive edge to the classic virility of the seductive Davidoff 'man in the water'. This fragrance epitomizes the intense freshness and energy of a man stepping from the waves. Over the years Davidoff Cool Water ad campaigns have established an iconic identity by playing off the power of the ocean with straightforward men at ease with their masculinity. This combination of strength, intense freshness and the vitality of extreme sensations encapsulates the essence of man in nature, and is thereby both authentic and ultimately seductive. In short, Cool Water incarnates the Power of Cool. The quintessential ocean fragrance In 1988 Davidoff unleashed a new wave of freshness: Perfumer Pierre Bourdon’s masterpiece “la nouvelle fraîcheur” Davidoff Cool Water. Bourdon’s contribution to 20thC perfume is now considered as a watershed thanks to the innovative extreme freshness of the now legendary scent. Sensual freshness sets the tone. Intense physicality sets the pace. Inspired simply by water Davidoff Cool Water is an aromatic fresh fragrance that bursts to the surface in swells of peppermint (top) and lavender (heart). The sensual flow of amber in the bottom cool aquatic notes just sizzles with sensuality. But the real innovation of this fragrance is its freshness and long lasting watery force. A marine specific character which offers power & freshness and which truly translate the name of Davidoff Cool Water. A NEW INTENSITY OF BLUE The hallmark blue of Davidoff Cool Water has always symbolized the iconic fragrance’s essential link with the ocean. The box’s distinctive, wave-like Davidoff Cool Water signature is the metallic blue of the sea when the breeze is crisp and clean. Faceted for elegance and sensuality, the bottle is sleek and masculine, with silver print and a tall black cap. The message is clear: Davidoff invites man to embrace the power of the waves, embrace the power within him, for an intense experience of living.